With Apple planning to announce its new tablet on Wednesday, the Audit Bureau of Circulations revealed findings today from a recent survey of newspaper publishers that shows they are putting a lot of faith in the popularity of such e-readers, but not abandoning print just yet. The survey also finds publishers consider Apple the best source for producing a successful e-reader model, with Amazon a close second.The survey, titled "Going Mobile: How Print Publishers Are Preparing for the Burgeoning Mobile Market," found the following:
*"Publishers are placing bets on both smartphone and e-reader platforms today, working with a variety of manufacturers and developers on formats, distribution agreements, and brand extending apps. More than half of respondents believe that smartphones will become a vital way to distribute their publication within three years, while nearly 42 percent said the same about e-reader devices."
*"Publishers do not plan to abandon their print publications in favor of a digital-only product in the near term. While 55 percent believe that digital delivery of their publication is important to their strategic future, three-fourths believe that their publication will be available in a print form five years from now."
*"More than half of the survey respondents believe the future business model of mobile content, including e-readers, will be supported by both advertising and subscriptions. Nearly a third believe that mobile will have a significant impact on their publication’s revenue in just three years."
*"Interestingly, publishers were split on which company would develop the e-reader device that would be most successful. Apple, Amazon.com and Sony were all cited as leaders in this space. The survey was conducted last summer, before rumors of Apple’s tablet ramped up." --Joe Strupp
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