Tiger, Tiger, Spinning Bright?

After months in seclusion, and seeing his personal life played out in tabloids, on tabloid shows and the Internet, Tiger Woods will face the press Friday (no questions though) in what is being billed as an apology and, hopefully, explanation of what happened.

This is key to his ability to return to golf as the larger-than-life figure he was. He also needs some major mea culpa to remain Mr. Endorsement with his slew of ad deals, most of which have remained since his Thanksgiving Day accident.

I am curious to see how Tiger does. He has long been a difficult person for reporters to get close to, not to mention his fellow golfers. Will he open up enough to get some forgiveness for a real act of contrition, or will he stay stubborn? A guess is his people know that a full explanation and true remorse will win the day and the future endorsements and money.

Even more interesting will be: how much will the media overplay whatever he says? Also, if it is shown live, look for ratings to match O.J.s murder acquittal announcement. -- Joe Strupp