Wednesday, February 17, 2010

No Stopping Toyota

After running three versions of full-page newspaper ads in the past few weeks to respond to its growing recall problem, Toyota has now gone to the Op-Ed page again.

James Lentz, COO of Toyota Motor Sales USA, wrote an Op-Ed for USA Today Wednesday that seeks to tell readers the company is committed to safety as it steers through this difficult period. This comes a week after a similar piece ran in The Washington Post Feb. 9.

"All of us at Toyota - including our 172,000 North American employees and dealership personnel - are firmly focused on maintaining the safety and reliability of the vehicles our customers drive and ensuring we emerge a stronger company," the piece notes. -- Joe Strupp

1 comment:

  1. Don't break your arm patting yourself on the back, Toyota.

    Just because your last "open letter" said you recalled cars because it was the "right thing to do" when in fact the US government had to push you to do it. And you've been recalling cars in other countries before the same model is recalled in the US--are Americans stupider or more expendable?

    Cars get recalled--they will never be perfect. They are complex and get used in an infinite variety of conditions that cannot all be tested for.

    It's not the recall, it's the condescending smugness of the company and the ensuing coverup. Toyota-gate, anyone?

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