Saturday, January 30, 2010

'NYT Magazine' Mixes Terror and Theater

The spadia, one of the newest print ad tools that wraps a half-page promo around the front of a publication, has reached The New York Times Magazine. And in a somewhat awkward way.

Tomorrow's magazine, with a chilling red cover and the headline "The Jihadist Next Door," is half-covered in its copies for readers (uncovered at left) by a celebratory Turner Classic Movie spadia offering its month of Oscar winning films for February -- with the key images being Audrey Hepburn and Dustin Hoffman as "Tootsie." Location is everything - Joe Strupp

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