Just now from NYT Bits blog:Our colleague Martin Nisenholtz is taking the stage now. Three weeks ago, The Times came to Cupertino, Calif., to develop an application for the iPad, Mr. Nisenholtz says. “We want to create the best of print and best of digital, all rolled up into one,” he says.
“We think we captured the essence of reading a newspaper,” says Jennifer Brook, another Times colleague.
The app allows people to save stories to the device, resize text and change the number of columns, skim photos and play video. It appears to look quite a bit like the Times Reader application. “It’s everything you love about the paper, everything you love about the Web and everything you expect from The Times,” Ms. Brook says.
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