Survey: E-Readers May Not Bring Back Newspaper Readers

Portable E-readers like the Kindle (left) probably won't bring readers back to newspapers unless they have extra features like color, photographs and touch screens, according to a University of Georgia study.

Professors conducted the research project over a six-month period in 2009 when they asked local residents to read The Atlanta Journal-Constitution via Kindle.

"For younger adults, the Kindle fell short when compared to their beloved smart phones, with touch screens and multiple applications—from music to surfing the Internet—available in a single small package. The e-reader felt 'old' to them," the survey said. "Older adults were overall more receptive to the concept of an e-reader. However, the Kindle failed to include aspects of the traditional newspaper they had grown fond of, such as comics and crossword puzzles."

The entire report is HERE - Joe Strupp