It's BAAAACCK. Advertising that is. At least according to this sunny article by Russell Adams and Shira Ovide who note that newspapers are likely to see upticks in Q4. (WSJ, warning, pay wall).
What happens when a major news story breaks and you don't have an edition to deliver to homes over Christmas? We're talking about Detroit, fyi. Single copy sales were up 8% on Christmas after a terrorist tried to blow up a plane bound for the Motor City.
A media scandal breaks in India -- let's call it a creative way to charge for content. Some papers and TV stations are taking money from politicians in exchange for coverage. -- Jennifer Saba
Monday, January 4, 2010
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