Tuesday, January 19, 2010

Preview of New Book on 'WSJ' and Murdoch

Every-helpful David Carr at NYT just posted on site a look at upcoming book sure to raise temperatures. Meanwhile, the Journal has launched a new multi-media ad campaign (see video below) asking people to take a new look at the paper beyond "the chatter." Here is Carr's lede on the book:

Get ready for another media parlor game, this one pivoting around “War at The Wall Street Journal: Inside the Struggle to Control an American Business Empire.” The book, by former Journal media writer Sarah Ellison is a scrupulously fair, careful account written from a close distance about how Rupert Murdoch came to own the crown jewel of American business journalism.

The back flap of the advanced copy - the book is scheduled to come out May 12 - has a lurid come-on: “Set in the highest echelon of the media, this saga of an American institution under siege is a bonfire of barbarians and boldface names.”

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